Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

  • 8 high quality chapters
  • 1.5+ hours of high quality e-learning
  • 7 test papers included
  • Course completion certificate

Course description

  • What’s the focus of this course?

    Simplilearn’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad-options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns.

  • What are the course objectives?

    Display Advertising Course will enable participants to :
    • Learn the fundamentals on the various aspects of Display Advertising
    • How to reach a larger pool of Target audience through Display Ads
    • Master skills involved in designing Display Ads, various types of display ads and best practices
    • Learn about the latest  Target Strategies for display ads
    • Harness the power of remarketing and retargeting solely through Display Ads
    • Learn about measurements and techniques regarding Display Ads

  • Who should do this Course?

    Display Advertising Course can be pursued by professionals who want to make a career as contributors towards marketing an organization through active display advertising. This mode of advertising that involves designing displays are beneficial to:
    • Business Owners
    • Marketing Professionals
    • Entrepreneurs
    • Sales Executives

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Display Advertising: The Digital Customer 10:32
      • 1.1 Overview
      • 1.2 Introduction00:12
      • 1.3 The Digital Consumer00:46
      • 1.4 Accepted Fact #100:36
      • 1.5 Accepted Fact #200:28
      • 1.6 Search Marketing00:53
      • 1.7 Primary Influence to Purchase01:01
      • 1.8 Online Ads01:13
      • 1.9 Accepted Fact #301:23
      • 1.10 Searches01:19
      • 1.11 Relevancy01:59
      • 1.12 Relevancy Increases Conversions00:34
      • 1.13 Thank You00:08
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Defining Display Advertising 09:11
      • 1.1 Overview
      • 1.2 Introduction00:11
      • 1.3 Display Ads and Banner Blindness01:02
      • 1.4 Text Ads00:50
      • 1.5 Leaderboard and Rectangle Ads00:44
      • 1.6 Billboard Ads00:50
      • 1.7 Sidekick Ads00:40
      • 1.8 Filmstrip Ads00:45
      • 1.9 Medium Rectangle Ads00:36
      • 1.10 Pushdown Ads01:05
      • 1.11 Interstitial Ads00:25
      • 1.12 In-Banner Video: Billboard00:53
      • 1.13 IAB00:57
      • 1.14 Thank You00:13
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Targeting Display Advertising 15:01
      • 1.1 Overview
      • 1.2 Introduction00:10
      • 1.3 Targeting00:55
      • 1.4 Relevancy00:57
      • 1.5 Contextual Advertising03:05
      • 1.6 Intent of User02:33
      • 1.7 Retargeting01:27
      • 1.8 Two Types of Display Ads01:28
      • 1.9 Behavioral Targeting01:49
      • 1.10 Addressable Targeting01:39
      • 1.11 Privacy vs Relevance00:58
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: How to Track Cookies 13:43
      • 1.1 Overview
      • 1.2 Introduction00:24
      • 1.3 How Data is Developed02:41
      • 1.4 Types of Cookies01:45
      • 1.5 How It Works02:28
      • 1.6 What Happens Next02:43
      • 1.7 The Funnel01:02
      • 1.8 Retargeting02:15
      • 1.9 Thank You00:25
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: Ad Creative 13:06
      • 1.1 Overview
      • 1.2 Introduction00:18
      • 1.3 Levels of Advertising02:46
      • 1.4 Relevency Review00:49
      • 1.5 Retargeting01:55
      • 1.6 Behavioral Targeting00:59
      • 1.7 DMP01:15
      • 1.8 Addressability01:48
      • 1.9 Ad Optimization01:34
      • 1.10 What We've Learned01:30
      • 1.11 Thank You00:12
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: The Players 10:57
      • 1.1 Overview
      • 1.2 Introduction00:24
      • 1.3 The Players, Advertisers, and Publishers00:44
      • 1.4 Ads on your Site00:43
      • 1.5 Ads Example00:37
      • 1.6 Behavior and Ads00:40
      • 1.7 Relationships Between Technology01:19
      • 1.8 Agencies01:45
      • 1.9 Ad Networks01:02
      • 1.10 Ad Exchanges00:59
      • 1.11 DSP01:14
      • 1.12 Browsing Behavior01:16
      • 1.13 Thank You00:14
    • Quiz
      • Quiz
    • Lesson 1 - Display Advertising: How it all Works 09:54
      • 1.1 Overview
      • 1.2 Introduction00:22
      • 1.3 Ad Networks00:22
      • 1.4 Ad Exchanges00:40
      • 1.5 Demand Side Platform02:35
      • 1.6 Some Different Views02:22
      • 1.7 Advantages03:33
    • Lesson 1 - Display Advertising: Follow the Money 13:40
      • 1.1 Overview
      • 1.2 Introduction00:10
      • 1.3 Follow the money00:51
      • 1.4 CPM01:38
      • 1.5 Cost per click01:12
      • 1.6 Cost per sale02:10
      • 1.7 Using CPA model02:26
      • 1.8 Dynamic Cost Per Mille04:47
      • 1.9 Conclusion00:26
    • Quiz
      • Quiz
    • Course Feedback
      • Course Feedback
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FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

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